Protect Your Team, Strengthen Your Business
Comprehensive group benefits designed by CERTIFIED FINANCIAL PLANNER® professionals who understand the intersection of organizational success and employee financial wellness.
Why Choose Our Financial Planning Approach to Group Benefits
Strategic Financial Integration
We analyze how benefits decisions impact your organization's cash flow and long-term financial health, ensuring optimal ROI on your benefits investment.
Employee Financial Wellness
Design benefits packages that complement your employees' personal financial planning needs, boosting satisfaction and retention.
Executive Benefits Coordination
Seamlessly integrate group benefits with executive compensation, IPPs, and succession planning strategies for comprehensive coverage.
Your Experienced Group Benefits Team
Seasoned professionals who understand the intersection of organizational benefits and personal financial planning

Kimberly Rideout
Group Benefits Specialist
As a CERTIFIED FINANCIAL PLANNER®, Kim leverages comprehensive financial planning to design employee benefits programs that align organizational objectives with employee financial wellness.

Andrew Bay
Financial Literacy Lead
Andrew's extensive experience conducting financial literacy workshops provides unique insights into employee wellness needs and the benefits of a financial plan.

Coby Blystone
Employee Financial Planner
Coby specializes in integrating group retirement plans with individual financial strategies, providing organizations with valuable employee financial wellness resources.
Our Proven Group Benefits Process
A systematic approach refined over 30 years to deliver optimal benefits solutions
Discovery & Analysis
Comprehensive review of your current benefits, objectives, budget, and employee demographics.
Strategic Design
Develop customized recommendations balancing comprehensive coverage with cost-effectiveness.
Market Analysis
Leverage carrier relationships to secure competitive proposals and negotiate maximum value.
Implementation
Manage every detail from carrier selection through employee enrollment and communications.
Ongoing Support
Year-round advocacy, performance monitoring, renewals, and employee financial wellness programs.
Comprehensive Insurance Carrier Relationships
We maintain strong partnerships with leading national and regional carriers to ensure competitive options and superior service for your organization





Frequently Asked Questions
- What makes your approach different from traditional benefits brokers?
Unlike traditional brokers, we're CERTIFIED FINANCIAL PLANNER® professionals who view your benefits through a comprehensive financial planning lens. This means we analyze how benefits impact your cash flow, coordinate with executive compensation strategies, and provide ongoing financial wellness education to maximize employee engagement. Our independence ensures recommendations always prioritize your best interests, not carrier commissions.
- What size organizations do you typically work with?
We specialize in working with organizations from 10 to 500+ employees across various industries. Our scalable approach ensures whether you're a growing startup or established enterprise, you receive the same strategic expertise and personalized service. We're particularly experienced with professional services firms, engineering companies, and organizations with complex compensation structures.
- How do you handle the transition from our current provider?
We manage every aspect of the transition process, ensuring zero disruption to your coverage. Our dedicated team handles all carrier communications, paperwork, employee enrollment, and data transfers. We create detailed implementation timelines, conduct employee meetings, and provide comprehensive communication materials. Most transitions are completed within 30-45 days with minimal effort required from your HR team.
- What ongoing support do you provide after implementation?
Our service extends far beyond implementation. You receive year-round support including claims advocacy, plan performance monitoring, annual renewal negotiations, and employee assistance with benefits questions. We also provide business reviews, financial wellness workshops, and proactive recommendations for plan improvements. Your employees gain access to a CFP® professional for individual financial planning consultations.
- How are you compensated for group benefits services?
Complete transparency is fundamental to our approach. We're compensated through carrier commissions that are already built into your premium rates - there are no additional fees to your organization. As independent advisors, we work with multiple carriers to ensure you receive the best value. We'll always disclose compensation structures.
Your Employees Deserve Better Than Average Benefits
Join other organizations that trust Bay & Associates with their group benefits strategy
Schedule Your Free Benefits Review
✓ No obligation ✓ Comprehensive analysis ✓ Implementation support ✓ Ongoing service
Schedule Your Consultation
Connect with Kim Rideout and our team to discuss how we can enhance your group benefits program
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