What We Do

Bay & Associates Private Wealth Management offers you a sophisticated approach to managing your wealth by creating tailored strategies to meet your short and long term needs. We’ve provided wealth management services since 1994.

Our team will:

  • Simplify your entire financial life
  • Create peace of mind by reducing your financial concerns
  • Guide you through critical financial events
  • Deliver tax-efficient strategies across all aspects that improve your financial position
  • Proactively adjust your plan as opportunities are identified

A holistic view of your wealth and your life

Our financial planning approach incorporates integrated tax and risk management strategies across six key dimensions of your financial life.

Optimizing your retirement

We’ll help manage the risks of retirement, aiming to preserve the capital you’ve built and to create a tax-efficient income stream to support your needs and goals.

Planning for major expenditures

We ensure you have the right plan in place to make your goals a reality – whether this includes education planning, investment or retirement property purchases, or other significant capital requirements.

Managing cash flow efficiently

We examine and continuously evaluate your cash and credit needs, with the goal to deliver the flexibility you require to meet your goals. From detailed cash flow analysis to tax-efficient income planning, we develop strategies tailored to you.

Preparing for the unexpected

We can’t always anticipate the challenges that we may be faced with, but we can plan for them.  We’ll help you develop comprehensive risk management strategies to provide for those you care about.

Maximizing your business success

From optimizing corporate investments to business succession planning, we implement strategies that synchronize and enhance your personal and business needs.

Sharing your wealth

Establishing how to share your wealth will allow your legacy to live on for the people and causes you care about, including philanthropy, charitable giving, and intergenerational wealth and estate planning.

Experience our next generation IG Living Plan

person staring into laptop with financial plan

Are you prepared for all the ‘what if’s’ in your financial life?  Find out with our next-generation IG Living Plan. 

With this interactive new digital experience, we can help you test different scenarios and show the impact of your decisions before you make them.


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A process designed around you

There’s no such thing as a one-size-fits-all approach to financial planning, so we begin by understanding what really matters to you.

We’ll clarify your goals and concerns, evaluate your current financial situation, and synchronize six major areas of your financial well-being to create your IG Living PlanTM.

As your life moves through different phases, our ongoing process will proactively monitor and respond to you – reflecting our comprehensive, yet flexible team-based approach to financial planning that can deliver a deeper emphasis on any aspect of your living plan.

Step 1

Discover and clarify your values, dreams, goals and concerns to help us tailor our relationship with you and prioritize your financial needs.

Step 2

Analyze and explore options of concepts and scenarios to apply to your personal situation that minimize taxes, mitigate risk and protect your wealth.

Step 3

Develop and present a holistic financial plan--your IG Living Plan--that also integrates your customized investment program.

Step 4

Finalize and implement the custom strategies in your IG Living Plan that synchronizes all dimensions of your financial well-being.

Step 5

Proactively service and respond as your life, family circumstances and markets change--we will identify and present all relevant scenarios before adjusting any element of your IG Living Plan.

Financial planning and the systems of the body

In an effort to educate clients, it can be helpful to understand financial planning as it relates to the systems of the body.

Central Nervous System

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Financial Planner

The planner is the brain behind your financial life. We help regulate and ensure that all the systems that make up your financial life are running smoothly.

Muscular System

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Financial Plan

The financial plan provides the structure and support throughout your financial life. The unique, comprehensive financial plan will allow us to identify your financial goals and develop strategies to achieve your goals.

Digestive System

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Budgeting and Cash Flow

Think of budgeting as you'd think of how the body absorbs nutrients. Income comes in, gets accounted for, and whatever isn't absorbed by the body can be wasted on indulgences. Our financial professionals will review your income and expenses and create guidelines for achieving your goals.

Cardiovascular System

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Your heart needs to be healthy to survive and thrive. Keeping your investments healthy and pumping throughout your financial life will position you to live off the passive income it is producing.

Renal System

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Debt Management

It's important to balance good debt to your income. Bad debt, however, can create blockages in your financial life. We work together to create debt management strategies to keep your life balanced and healthy.

Immune System

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Insurance protects you and your family from the unexpected, as does an immune system. We will do an extensive review of your insurance needs to keep you protected.


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Estate Planning

Most physicians experience rapid wealth accumulation during the earlier years of their careers. Yet, they tend to forget to protect their wealth through a will, trusts, and power of attorney. Estate planning protects your wealth like skin protects your body.

Reproductive System

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College Savings

If you have children, you've probably thought about how to provide them with an education. Preparing for this cost, through government programs, appropriate accounts, and a review of this goal can help cover the increasing cost of tuition.

* Insurance provided by the Canada Life Assurance Company.

Is your financial well-being on track?

Try our IG Living Plan Snapshot to find out. This straightforward online tool will help you assess if you’re on track to meet your goals, based on key dimensions of your financial well-being. From optimizing your retirement to preparing for the unexpected, answer a series of questions to provide an overall result out of 100. This tool also provides personalized recommendations to help create a comprehensive financial plan tailored to you and your family’s needs.

Get your snapshot